Name, Image and Likeness Happen to Iowa High School Level | News, Sports, Jobs


The name, image and likeness deal that took college athletics by storm in 2021 has now reached Iowa high school sports.

The Iowa High School Athletic Association and the Iowa Girls High School Athletic Union confirmed Wednesday that high school students can earn monetary compensation through the use of NIL, beginning in 2022-23.

With the decision, Iowa becomes the 15th state in the nation to approve the opportunity.

In a statement released by IHSAA, “A student may earn compensation for the use of their name, likeness, and likeness (NIL) in accordance with current IHSAA regulations and provided:

n Compensation is not tied to specific performance or sporting achievements (eg financial incentives based on points scored).

n Compensation (or potential compensation) is not provided as an incentive to attend a particular school (“undue influence”) or to remain enrolled in a particular school.

n Compensation is not provided by the school or any agent of the school (eg booster club, foundation, etc.).

NIL was instituted at the collegiate level nationally last June and has become a central part of the decision-making process for athletes entering college.

“It’s crazy to think that this just hit the college market and now here we are with a set of guidelines for high school students,” said Josh Porter, director of sports and activities at Fort Dodge Senior High. “You know, being so new, I don’t know how it’s going to affect Fort Dodge or our local athletes. If you read the rules, there are still some pretty straightforward guidelines.

“I think the thing to remember is that before someone gets too excited or starts doing anything, there’s information to make sure you contact a lawyer or get legal advice. These are pretty uncharted waters, so you would hate for a kid to end up in a position that hurts them on the road or prevents them from competing in track and field.

“I think ultimately we’re all going to learn on the job, and when a situation arises, we’ll always keep the best interests of our students in mind.”

Several guidelines should be followed to claim compensation for NIL:

n Student shall not use any trademarks or logos of IHSAA/IGHSAU or its member schools in any NIL activity.

n The student must not wear clothing or equipment that includes the IHSAA/IGHSAU logo or member school marks or logos in any NIL activity.

-The student must not refer to the name or mascot of IHSAA/IGHSAU or the member school in any NIL activity.

–The student must not use the facilities of a member school in connection with an NIL activity.

–The student must not promote activities or products associated with the following: games of chance; alcoholic beverages, tobacco, cannabis or related products; prohibited or illegal substances; adult entertainment products or services; or weapons (for example, firearms).

–The student and family should seek advice from their member school.

–The student and family should consult their own attorney when considering NIL activity.

-Student and family should contact the NCAA, NJCAA, and/or NAIA to ensure that any NIL activity does not compromise college eligibility.

“NIL at the high school level, honestly, wasn’t even on my radar,” said David Flattery, director of activities and athletics for St. Edmond. “I don’t know what that means for us right now. It’s interesting, though.

“We’ll just have to see how it goes.”



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