Welcome to Music Business Worldwide’s weekly roundup – where we make sure you’ve grabbed the five biggest stories that made the headlines in the past seven days. The MBW roundup is supported by Centtrip, which helps more than 500 of the world’s best-selling artists maximize their revenues and reduce their touring costs.
Three great stories about the world of music are brewing – and they’re all potentially worth 10 figures each.
The giants of the financial world are turning to the value of music rights following the hugely successful IPO of Universal Music Group in Amsterdam, and a trio of massive new investments are coming into the catalog acquisition space.
First of all, as we told you for the first time in our new Talking trends podcast Wednesday (October 6), and confirmed with our sources yesterday (October 7), investment heavyweight KKR supports a brand new megabucks entity launched in the music industry.
Second, MBW also understands that black stone is about to launch a new joint entity with Hipgnose; sources tell us he will have “a billion dollars … or much more” to spend on music copyright.
And, to complete this trio of colossal entrants in the rights landscape, it is Global management of Apollo. Apollo is invest up to $ 1 billion in the music rights and multimedia company run by Sherrese Clarke Soares, HarbourView.
Meanwhile, a true icon of the music world announced her return this week.
British superstar Adele has shared a release date and preview for a new single titled Easy on me which is supposed to be the main track of a new album called 30.
The launch of a global marketing campaign saw billboards in various major cities around the world displaying the number 30 – on the same blue background that appears on the star’s social media accounts.
The teaser video was followed by a pair of Vogue interviews (one in US, one in UK) in which Adele, one of the world’s greatest artists of the modern music era, explains that her return means that “I kind of have to prepare myself for to become famous again, which I don’t really like to be ”.
Elsewhere this week, BMG acquired a bundle of music and image rights from Tina Turner, and TikTok revealed six “Certified Sound Partners,” including Songtradr, Massive Music, UnitedMasters and Epidemic Sound.
Here’s what you need to know….
1) HERE. TO COME. THE. GIANTS.
Wednesday (October 6), on our Talking trends podcast, MBW told you that investment heavyweight KKR is supporting a whole new massive money entity launched in the music industry.
Now, after speaking to several other sources, we tell you that this is a fact.
But we also tell you that this is part of a game-changing trend: the giants of the financial world are realizing the true value of the modern music business – and they are spending billions on it.
2) ADELE TEASES BACK WITH A NEW ‘EASY ON ME’ SINGLE
British singer-songwriter superstar Adele has teased new music, the first since her 2015 album was released, 25.
In a Tweet, published Tuesday, October 5, Adele teased her new single, Easy on me, with a short video of the artist driving down a country road while a piano ballad plays in the background.
The single will be the first to be released by Adele since 2016 Water under the bridge, which was released as the fourth single of 25.
3) WHAT WILL BE THE NEXT REDEMPTION OF MUSIC BLOCKBUSTER RIGHTS? AND WHAT CAN SCARLETT JOHANNSON LABELS LEARN?
Music trade around the world launched our very first weekly podcast, Talking trends, supported by Voly Musique.
Every week, Talking trends Host Louise Porter and Music Business Worldwide Founder Tim Ingham will dive into the headlines of two major stories affecting the entertainment industry… in 15 minutes or less.
In this episode: What will be the next trend in the ever-busy space of music rights acquisition? And what can the record companies learn from Scarlett Johansson suing Disney?
4) BMG PURCHASES TINA TURNER RIGHTS PACKAGE IN LATEST GENERAL MUSIC AGREEMENT
BMG has acquired what it calls “a vast portfolio of rights” related to the music and image of Tina Turner.
The agreement provides that BMG acquires the artist’s share in its recordings, plus its music publisher’s share and related rights, as well as his name, image and likeness.
Warner Music remains the record label of Turner’s catalog.
5) TIKTOK APPOINTS SIX CERTIFIED SOUND PARTNERS INCLUDING SONGTRADR, MASSIVEMUSIC, UNITEDMASTERS AND EPIDEMIC SOUND
TikTok has revealed six “Certified Sound Partners,” which the platform says “will make it even easier for brands of all sizes to use music and sound on TikTok.” “
The partnerships with the six music companies are part of an extension of the TikTok Marketing Partners program, which launched in September 2020.
According to TikTok, in addition to its commercial music library, which includes more than 150,000 pre-authorized and royalty-free tracks “from emerging artists and leading music houses,” the certified sound partners featured yesterday (Oct. 7 ) can “help [brands] leverage the unique potential of TikTok’s large-scale sound environment ”.