CLEVELAND and CHICAGO – (COMMERCIAL THREAD) – The Cleveland Cavaliers and Fubo Gaming, a subsidiary of fuboTV Inc. (NYSE: FUBO), which is dedicated to delivering a unique and hyper-personalized sports betting and entertainment experience, today announced a new long-term partnership. The deal marks Fubo Gaming’s first sponsorship with an NBA franchise.
The partnership will promote the Fubo Gaming brand through an integrated marketing campaign highlighted by high impact visible broadcast signage, a presence in team game shows and radio programming, as well as activation on Cavs’ digital and social channels and other marketing assets. Fubo Gaming will also be the presenting partner of Cavs Pick ‘Em, the free live predictive gaming platform that debuted last season in GameDay +, a second screen platform inside the Cavs app defended by Westfield.
“We couldn’t be more excited to align our Cavaliers brand with Fubo Gaming, a company that shares a mutual passion for innovation and, as we like to say, is’ obsessed with finding a better way “in such a new and fast-growing arena of sports games,” said Shelly Cayette, senior vice president of global partnerships for the Cleveland Cavaliers. “We are proud to team up with Fubo Gaming and help build their brand’s presence in the greater Cleveland area, throughout Ohio and with our fan base for many years to come. ”
Starting in the upcoming 2021-22 season, the Fubo Gaming brand will be highlighted in the Rocket Mortgage FieldHouse bowl with a powerful mix of onsite signage that will be visible to all Cavs fans in attendance, as well as those watching. the games. on TV from home.
“We are thrilled to have our first NBA team partnership with the Cleveland Cavaliers, an innovative sports franchise known for having one of the most passionate fan bases in the league,” said Scott Butera, president of Fubo Gaming. . “This partnership is a natural extension of our overall goal of providing sports fans with dynamic and engaging experiences with the teams and sports they love.”
Fubo Gaming plans to launch Fubo sports betting in the fourth quarter of 2021, subject to required regulatory approvals. The timeline for launching Fubo Sportsbook in individual states is to be announced. Fubo Gaming is an authorized NBA gaming operator.
About Fubo Gaming
Fubo Gaming Inc. is a Chicago-based affiliate of the live television streaming platform fuboTV Inc. (NYSE: FUBO) which is dedicated to providing a unique and hyper-personalized sports betting and entertainment experience. Launched in 2021, Fubo Gaming brings together fuboTV’s premier live sports TV streaming platform with the soon to be launched Fubo Sportsbook into an omni-screen ecosystem. Fubo Sportsbook is expected to launch in Q4 2021, subject to obtaining the required regulatory approvals. In addition to its licenses and market access agreements in Arizona through Ak-Chin Indian Community and in Iowa through Casino Queen, Fubo Gaming has also secured market access agreements in Pennsylvania through The Cordish Companies as well as in Indiana. and New Jersey via Caesars Entertainment Inc. For more information, visit fubosportsbook.com.
About the Cleveland Cavaliers
The Cleveland Cavaliers won the NBA Championship in 2016 while also winning the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. The team also plays and operates the newly transformed Rocket Mortgage FieldHouse, in downtown Cleveland. Ohio. The Cavaliers and Rocket Mortgage FieldHouse are part of the Rock Entertainment Group. The Squad also includes the AHL Cleveland Monsters, NBA G League Cleveland Charge, NBA 2K League Cavs Legion, Legion Lair Lit by TCP, home of Cavs Legion in Cleveland, and Cleveland Clinic Courts – training. and development center in Independence, Ohio. The Cavaliers are regularly recognized for their extensive programs and contributions in support and community engagement, their leadership in diversity and inclusion in the workplace, and their continued economic impact which now amounts to billions of dollars locally. Dan Gilbert is president of the Cleveland Cavaliers. Gilbert and his family of companies have now invested more than $ 2.0 billion in Cleveland. Gilbert is also Founder and Chairman of Rocket Mortgage, the nation’s largest mortgage lender, and Founder and Chairman of Rock Ventures LLC, the umbrella entity for its commercial and real estate investment portfolio. Len Komoroski is the CEO of Rock Entertainment Group and Nic Barlage is the President and COO of Rock Entertainment Group. The Cavaliers team is led by general manager Koby Altman and head coach JB Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse offer fans the best NBA experience with its expansive and breathtaking array of equipment and technology and an electrifying, iconic game presentation.